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Merchandise licence agreement
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Merchandise licence agreement

This agreement provides for the terms and conditions of appointment of an agent who will grant licences to third parties to sell the products using the company's brand name and trademarks.

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About this document

This is a merchandise licensing agreement for use between any company and an agent. This document governs the terms upon which the agent will solicit and grant licences to third parties on behalf of the principal company. Those third parties will promote and sell the products using the trademarks of the principal company. The business of the company is of little importance – it might manufacture CD cases or trekking equipment – the agreement between the agent will be the same.

We also stock a Marketing Agency Agreement (linked from this page). The Marketing Agency Agreement authorises an agent to market and in very rare cases sell the products to the clients on behalf of the principal. In this case, the agent does not grant licenses to third parties to sell the product using the company’s trademarks.

Application and features

  • Suitable for use by agents or the principal company;
  • Comprehensive, transparent provisions aid a smooth transaction;
  • Suitable globally;


  • Summary of the agreement and appointment of the agent
  • Terms of granting the license
  • Agent’s responsibilities
  • Commission due to the agent
  • Confidentiality between the parties
  • Promotional material available
  • Term of the agreement
  • Termination: under what circumstances and the consequences of termination
  • Indemnities and warranties to protect the parties
  • Sub agents appointed by the agent allowed
  • Intellectual property: who owns what
  • Dispute resolution
  • Other appropriate legal provisions.
  • Schedule 1: Commission
  • Schedule 2: Trademarks
  • Schedule 3: License Fee
  • Schedule 4: Products


This document is drawn by Net Lawman lawyers to comply with current Australian law.

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Merchandise licence agreement
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