Merchandise licence agreement

Merchandise license agreement between any business (which has an established brand name and market reputation capable of selling products) and a manufacturer of any type. The manufacturer agrees to produce and sell specific goods, for example, coffee mugs and sports caps, using the logos and trademarks of the business.

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About this document

This merchandise licence agreement has been specially drafted for sport clubs; however, it can be used by any business which has an established brand name and market reputation. The merchandise agreement allows for the diversification in business through endorsement and sale of products without involving themselves in the actual process of manufacturing, advertising and sale of such products.

Through this merchandise license agreement, such businesses can increase turnover by licensing an already established manufacturing company to use the logos and other marks on its products against payment of fees or share in profits.

Application and features

  • Suitable for any business and manufacturer of products;
  • Comprehensive agreement includes practical and sensible paragraphs for a transparent relationship;
  • Complete with explanatory and guidance notes in plain English.


  • Summary of the agreement;
  • Grant of license to the manufacturer;
  • Terms of granting license, including how, when and where the products will be sold;
  • Payments: when and how – you choose either royalty, lump sum, percentage or any combination or variation;
  • Record keeping of money paid and owing;
  • How and where the products will be sold;
  • Quality and design of licensed products;
  • Intellectual property belongs to the business;
  • Confidential information;
  • Term, termination and effects of termination;
  • Renewal and revision of licence;
  • Schedule 1: Products;
  • Schedule 2: Logos;
  • Schedule 3: Payments in detail;
  • Other appropriate legal provisions to protect your interests.


This document was written and is maintained by solicitors at Net Lawman to comply with current Australian law.

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Merchandise licence agreement
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