This agreement provides for the terms and conditions of
appointment of an agent who will grant licences to third
parties to sell the products using the company’s brand name and trademarks.
About this document
This is a merchandise licensing agreement for use between any company and an agent. This document governs the terms upon which the agent will solicit and grant licences to third parties on behalf of the principal company. Those third parties will promote and sell the products using the trademarks of the principal company. The business of the company is of little importance – it might manufacture CD cases or trekking equipment – the agreement between the agent will be the same.
We also stock a Marketing Agency Agreement (linked from this page). The Marketing Agency Agreement authorises an agent to market and in very rare cases sell the products to the clients on behalf of the principal. In this case, the agent does not grant licenses to third parties to sell the product using the company’s trademarks.
Application
and features
Suitable for use by agents or the principal company;
Comprehensive, transparent provisions aid a smooth transaction;
Suitable globally;
Contents
Summary of the agreement and appointment of the agent
Terms of granting the license
Agent’s responsibilities
Commission due to the agent
Confidentiality between the parties
Promotional material available
Term of the agreement
Termination: under what circumstances and the consequences of termination
Indemnities and warranties to protect the parties
Sub agents appointed by the agent allowed
Intellectual property: who owns what
Dispute resolution
Other appropriate legal provisions.
Schedule 1: Commission
Schedule 2: Trademarks
Schedule 3: License Fee
Schedule 4: Products
Word
Count (approximate):
Document: 4000
words
Explanatory notes:
600
words
Draftsman
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